Many luxury real estate marketing professionals confuse their head-shot as being their brand. The majority of real estate print ads are simply a collection of "heads and houses". As a result, what you get is a sea of sameness. When your competitors all use their head-shot as their brand what makes you distinct? This is part 2 of our previous post,O

During my 25 years as a Yellow Page consultant, I've looked at 1000's of ads and consulted with every type of company imaginable. So I consider myself to be somewhat of an expert when it comes to determining what makes a successful Yellow Page advertisement. It begins with the placement. Is it easy to find? For example, if you are a plumber selling

Cordless drills provide many benefits over normal drills. There is no need for that big pile of mangled wires in the back of your truck. They are flexible, portable, and are the new industry standard. They used to be very expensive, but today everything is wireless so it is a must if you are a carpenter or handyman.The battery chemistry has 3 types